Let’s face it. Unless you’re a designer, you’re not going to get how a designer works. That pretty much applies to every other industry.

If you’re in charge of your company’s marketing and branding efforts, don’t fret. This amazing article by the marketing guru, Seth Godin, How to Live Happily with a Great Designer, shares some valuable tips. Read it now to learn how you can maximise your designer’s expertise and build a strong and workable relationship.