Frequently Asked Questions
Bionic Creative is a Singapore-based graphic design studio that caters to startups and SMEs.
Let’s face it. Unless you’re a designer, you’re not going to get how a designer works. That pretty much applies to every other industry.
If you’re in charge of your company’s marketing and branding efforts, don’t fret, this SEO agency in the UK can help you out a lot. This amazing article by the marketing guru, Seth Godin, How to Live Happily with a Great Designer, shares some valuable tips. Read it now to learn how you can maximise your designer’s expertise and build a strong and workable relationship.
What is a logo?
A logo is a graphical element, (ideogram, symbol, emblem, icon, sign) that forms a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other, non-commercial entities. Definition taken from Wikipedia.com
There are 3 types of logos: Iconic/symbolic, logotype/wordmark and combination mark.
It’s often a nerve-wracking process for the business owner or procurement officer.
“How do I know this designer is right for my project? Will they run off with my money? Where do I even start?”
These are just some of the questions that might come to mind. Here’s a checklist to hiring a good and reliable designer:
To start with, freelancer doesn’t mean freeluncher, where you get a free lunch from us. Believe it or not, I once received an email that read something like this:
“Dear Vicki, I saw on website that you are freelancer. I need website also. Since you are freelancer, you make mine for free, yes?”
Bet the title caught your attention. 🙂
We’ve come across many enquiries and we’ve compiled a list of 5 kinds of prospects that we wouldn’t work well with (in no particular order):
1. I’ve already got the concept in my head, I just need you to execute it…You’ll charge a lot less right?
Well, it still takes our time, patience and skill to translate that fuzzy idea in your head into something visual and tangible. And sometimes it just looks better in your head, but isn’t feasible in actual development. We’re here with our expertise to advice you on what works and what doesn’t – sorry, that expertise doesn’t come for free, and we’re consultants and advisors, not mere executioners.
Dean Loh & Associates and Bionic Creative have worked closely for many a project. Recently, Dean brought up several pointers about one of our common encounters.
Over the years, we’ve met many different kinds of prospects and clients. Some appreciate our skill and expertise and are happy to pay our asking fee because they know it will be worth every cent. Some like to haggle and drive a hard bargain, asking for discounts and pushing for a better price (somewhat akin to flea markets).
We usually have to stand our ground when the prospects demand “Why can’t you give me a discount?”