April, 2008 | Bionic Creative | Design Studio in Singapore | Logo Design, Namecard Design, Graphic Design, Web DesignApril, 2008 | Bionic Creative | Design Studio in Singapore | Logo Design, Namecard Design, Graphic Design, Web Design

Bionic Creative | Design Studio in Singapore | Logo Design, Namecard Design, Graphic Design, Web Design

Bionic Creative is a Singapore-based graphic design studio that caters to startups and SMEs.

Archive for April, 2008

Let’s face it. Unless you’re a designer, you’re not going to get how a designer works. That pretty much applies to every other industry.

If you’re in charge of your company’s marketing and branding efforts, don’t fret. This amazing article by the marketing guru, Seth Godin, How to Live Happily with a Great Designer, shares some valuable tips. Read it now to learn how you can maximise your designer’s expertise and build a strong and workable relationship.

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Maintaining Client Relationships

After about 2.5 years of starting Bionic Creative, here’s pretty much how my design business runs (I’m sure many of you will find yours similar):

  1. A dash of PR
  2. Marketing, lots of it
  3. Networking, lots of it
  4. Getting leads from the above
  5. Pitching to the prospects
  6. Negotiating (And sometimes…dealing with fish market kind of haggling)
  7. Sealing the deal
  8. Design and deliver
  9. Get paid (Duh.)
  10. Thanking the client
  11. Asking for a referral or more work

I was pretty happy with this, and thought to myself, “Wow, I’ve really got it together!” So I carried on my merry way.

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    The Misconceptions About Public Relations

    Public Relations is not the same as Sales & Marketing. So why do so many people confuse the two?

    Probably because how intertwined they are and so many areas do actually overlap. But firstly let’s look at the definition of PR as defined by the PR Institute of Australia.

    “The deliberate, planned and sustained effort to establish and maintain a mutual understanding between and organization and it’s publics.”

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